The Centennial Legacy Of The Bloom: Rooted In Tradition

Each November, the Shenandoah Apple Blossom Festival® Apple Club hosts one of the Festival's most anticipated traditions: the annual Theme Announcement Party. This special event serves as the official kickoff to the Festival season, generating excitement for spring and marking the beginning of announcements surrounding signature events, honored guests, and community celebrations in the months ahead.

The Theme Announcement Party has become a cherished tradition, bringing together volunteers, community leaders, sponsors, and Festival supporters to celebrate the spirit of the Bloom while looking forward to another unforgettable Festival season.

The year 2027 marks a historic milestone as the Shenandoah Apple Blossom Festival® celebrates its 100th Festival. Throughout the past century, the Festival has weathered challenges ranging from global conflicts and severe weather to a worldwide pandemic. Yet through every obstacle, the strength, resilience, and unwavering spirit of the community have ensured that the Bloom continued to flourish.

Festival President Bridget Aikens reflected on the significance of this year's theme:

"This year's theme captures the heart of what this remarkable milestone represents, a celebration of over 100 years of tradition, community, and growth. In 1924, leaders from 13 localities shared a vision and selected Winchester as the home for something truly special. A seed was planted, and from that vision grew a cherished Festival that has united generations.

As we prepare to celebrate our Centennial, we honor those who came before us, embrace the traditions that define us, and recognize the countless volunteers, supporters, and community members who have shaped the Festival over the past century.

The Centennial Legacy of the Bloom – Rooted in Tradition pays tribute to our history while celebrating the enduring spirit of our community. It is a reflection of where we began, how far we have come, and the generations who will carry the Bloom forward. Here's to 100 Festivals and the legacy that will continue to blossom for generations ahead."

Tickets for many Festival events go on sale Wednesday, November 11, 2026. Tickets may be purchased online or in person at Festival Headquarters, located at 135 North Cameron Street, Winchester, Virginia.