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The 94th Shenandoah Apple Blossom Festival® will look much different due to current COVID-19 restrictions, however the Festival is working and planning under these new set of rules that will result in temporary changes for our 2021 Festival. Nevertheless, we will be “Back in Bloom” and taking full advantage of the unique opportunity to celebrate the arrival of spring. The Festival is pleased to announce our Thursday, Friday and Saturday dance party lineup and ticket availability. Sheetz 80’s Dance Party Back by popular demand, the Sheetz 80’s Dance Party will take place on Friday evening, April 30, 2021 at the Tolley Dental Zone at the Frederick County Fairgrounds in Clear Brook, VA. Doors open at 5:00 pm and live music will begin at 6:00 pm. (Please note new start time for event!) General admission tickets are on sale for $35.00 and only 900 tickets will be sold for this event. The Sheetz 80’s Dance Party is mixing things up a bit by welcoming two new acts to our party stage in 2021. Straight from Atlanta, GA in their 13th year together, DEPARTURE is the most respected Journey tribute band in the nation. DEPARTURE replicates the look, sound and feel of the original 80’s rock super group, Journey. These veteran musicians love what they do and have developed an amazing on-stage chemistry. They pride themselves on giving their audience an incredible high-energy, qualitative stage show from start to finish. Dressed in the iconic tuxedo jacket, DEPARTURE lead vocalist, Brian Williams, has an amazing singing voice, flawlessly matching Steve Perry’s vocal range and on-stage movements. DEPARTURE plays all the hit songs that everyone knows and loves. Their performance is professional and highly engaging for their audience. Everything heard during their performance is live with no pre-recorded tracks used. Performing over one hundred shows nationally per year, DEPARTURE brings the very best of Journey to audiences of all ages. Opening for DEPARTURE, is local sensation Raised On Analog. Raised on Analog combines the talents of a varied group of musicians to provide an entertaining and energetic mix of popular music. Theyt combine the danceability of Funk, Pop and Country, the recognizable lyrics of Classic Rock anthems with the raw power of 80's hits to create an experience that has something for everyone. Get your tickets early as this popular dance is sure to sell out again! Guests may purchase beer and select mixed drinks, which will include a specialty drink reminiscent of the 80's era! Festival food and concessions will be available for purchase at the Frederick County Fair Midway. The Sheetz 80's Dance Party is under outdoor tents at the Frederick County Fairgrounds. This is a rain or shine event. Allstate Insurance 90’s Dance Party Prepare to go back to the golden era of music where the Backstreet Boys, Spice Girls, Nsync, Fugees, and Hanson tunes ruled the airwaves. Hip hop artists and Seattle grunge bands filled our mixed tapes and CD collections. The Allstate Insurance 90's Dance Party will take place on Thursday evening, April 29, 2021 from 6:00 pm to 10:00 pm at the Tolley Dental Zone at the Frederick County Fairgrounds in Clear Brook, VA...Doors open at 5 p.m. Tickets to this new event are only $20.00. Only 900 tickets will be sold and are sure to sell out fast! Dance the night away with As If - the Ultimate 90's Tribute Band. Winner of 2018 Best Cover Band by the Maryland Music Awards, As If brings their authentic, energetic live performance to the Festival's first-ever 90's Dance Party featuring the legendary music that made the 90's all that AND a bag of chips. Find your plaid flannel shirts, stonewashed baggy blue jeans, Doc Martens, combat boots, Birkenstocks, and high-top sneakers and compete in the costume contest. Great prizes will be awarded to the best dressed! Get your tickets early as this new dance is sure to sell out! Guests may purchase beer and select mixed drinks, which will include a specialty drink reminiscent of the 90's era! Festival food and concessions will be available for purchase at the Frederick County Fairgrounds Midway. The Allstate Insurance 90's Dance Party is under outdoor tents at the Frederick County Fairgrounds. This is a rain or shine event. Ability Home Care Country Music Party The Ability Home Care Country Music Party, presented by Shenandoah Country Q102, an iHeartMedia Station, will be held on Saturday, May 1, 2021 at the Tolley Dental Zone located at the Frederick County Fairgrounds in Clear Brook, VA. Doors and live music begin at 2:00 pm. General admission tickets are on sale for $25.00 and only 900 tickets will be sold for this event. Continuing its tradition of offering great country acts at an amazingly affordable price, this year’s party showcases four outstanding “homegrown” country performers: Bryan Frazier, Ryan Jewel, Chris Darlington, and Ronnie Wolford. The Festival is proud to bring these young, up and coming stars together on one stage. Tickets for the Ability Home Care Country Music Party are only $25.00 and can be purchased online or at the Official Souvenir & Ticket Outlet opening in early April. In addition to an afternoon and evening full of great music, there will be plenty of adult beverages (ID required), as well as hot food on the midway. Please, no outside food and drink, or large purses and bags inside the Tolley Dental Zone. Schedule is subject to change. Ronnie Wolford and Logan Garrett (acoustic duo) 2:00 PM 3:30 PM Chris Darlington 3:45 PM 5:15 PM Ryan Jewel 5:45 PM 7:30 PM Bryan Frazier 8:00 PM 10:00 PM This event is under outdoors tents at the Frederick County Fairgrounds. Rain or shine. In addition to the events listed above, limited tickets are still available for the Bloomers’ Luncheon, WineFest, Pumps & Pearls Party, Prayer Lunch, and Business at the Bloom events. The What’s New at the 2021 Bloom – Part Four!!! press release will be sent out next Friday, March 5, 2021 at 12:00 NOON.
Tickets can be purchased online at www.thebloom.com, at Festival Headquarters located at 135 N Cameron Street, Winchester, VA, or by calling (540) 662-3863. Event goers should expect to follow CDC and state mandates issued by the Governor in order to participate in events. Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@thebloom.com | www.thebloom.com  Winchester, VA – The Shenandoah Apple Blossom Festival® is pleased to announce that Dave Sanderson will speak at the Valley Health Business at the Bloom event on April 28, 2021 at the Frederick County Fairgrounds. Sanderson is visiting his hometown today to launch his new book, God Gives You The Lesson When You Are Ready, and as part of his book launch, we are excited to introduce Dave Sanderson as our guest speaker for next year’s 94th Festival.
On January 15, 2009, Sanderson had a life-changing experience onboard US Airways Flight 1549 when the flight crashed into the Hudson River en route from New York City to Charlotte, NC, often referred to as “The Miracle on the Hudson.” Dave’s book, Moments Matter, details the lessons learned from the Miracle on the Hudson and how one defining moment can create a lifetime of purpose so you can create your own flight plan for your future! After nearly thirty-five years in sales and sales leadership with roles in companies such as ADP, Peoplesoft, KPMG and Oracle, Dave founded his executive coaching and personal leadership firm Dave Sanderson Speaks International in January 2014. In 2018, Sanderson was named one of the top 100 Leadership Speakers by Inc.com. Dave is a sought-after International speaker, he works with established and emerging leaders to help them find their DISTINCT ADVANTAGE, aligning with their purpose through employing their personal leadership skills, igniting their performance through focused execution, resourcefulness and gratitude. Dave hosts a daily show on the Alexa platform on Amazon through his Daily Flash Briefing, “Voice of Personal Leadership,” sharing lessons and strategies on personal leadership he has learned and employs so others can be inspired to utilize their personal leadership skills to become the servant leader we all are meant to be. Sanderson is a faculty member with Dominique Wilkins, Don Barden, Brittany Tucker and Steve Nedvidek at the Leadership Mindset Series based in Atlanta, GA. Dave knows that a true leader understands that support from others can provide the tools needed to be an even stronger role model. He has recently rolled out an online course, Cultivating Personal Leadership, in which Dave shares the best strategies he has learned from some of the greatest leaders he personally met, studied under, and implemented in his life to become a top producer, sought out speaker, author, and entrepreneur. Sanderson grew up in Frederick County where he graduated from James Wood High School. Dave continued his education and is an alumnus of James Madison University in Harrisonburg, VA. Dave and his wife Terri reside in Charlotte, NC and they have four children: Chelsey, Colleen, Courtney and Chance. Tickets to the Valley Health Business at the Bloom will go on sale starting December 1, 2020. Tickets can be purchased in person at Festival Headquarters, by phone at (540) 662-3863 or through our new online ticketing system at www.thebloom.com. Make plans now to join us on April 23-May 2, 2021 as we get “Back in Bloom.” Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@sabf.org | www.thebloom.com Limited Tickets to Events
The Festival will scale back ticket availability to comply with the Governor’s Forward Virginia Phase 3 requirements and participation limits. Event-goers should expect to follow CDC guidelines and mandates in order to participate in events. Indoor events will be limited to 50% posted occupancy or 250 people, whichever is less. Outdoor events will be limited to 1,000 people which includes Festival volunteers, entertainment, vendors, and ticketholders. Due to the limited number of tickets, the Festival expects most events will sell out quickly. If you plan to attend specific events, buy your tickets early. New Online Ticketing System The Shenandoah Apple Blossom Festival® will launch a new online ticketing system starting Tuesday, December 1, 2020. Event tickets can be purchased at www.thebloom.com, by phone, or at Festival Headquarters starting December 1. With our new system, ticket holders can purchase tickets by one of the following methods:
Tickets will include a unique code that will be scanned as ticketholders enter events. In addition, the Festival will not mail paper Ticket Order Forms. Instead, past ticketholders will receive a postcard by mail in the coming days with instructions on how to purchase 2021 tickets. Frederick County Fairgrounds Major Festival events will be moved to the Frederick County Fairgrounds in 2021. COVID-19 limitations on indoor spaces require the Festival to resort to outdoor venues for many largescale events. Future press releases will highlight event details slated to take place at the Frederick County Fairgrounds. Part Two of the Festival’s What’s New at the 2021 Bloom press release series will be distributed on Friday, November 20, 2020, at 12:00 Noon. Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@sabf.org | www.thebloom.com   Winchester, VA – It is impossible to overlook the trials, tribulations, and uncertainties of 2020. Surely we all wish to forget certain parts of the year that was affected by a worldwide pandemic which caused havoc and raised fear. Fittingly enough, the 2020 Shenandoah Apple Blossom Festival® theme “Forever Apple Blossom” will go down as one of the most appropriate and inspirational messages in Festival history. It was and continues to be a message of hope that rose above the panic, anxiety, and insecurities that resulted from the COVID-19 pandemic. With a new year, we are promised a fresh start. In 2021 the Festival will be “Back in Bloom.” This uplifting theme will resonate far and wide as we plan out our favorite springtime celebration. The tradition of Festival themes has become an annual ritual that warrants its own celebration. The unveiling of the theme and its unique artwork represents the official kickoff for the new Festival and is the foundation for building momentum through the unveiling of newsworthy events and special guest details throughout the winter and early spring months leading up to the start of the Festival. The 2021 theme artwork was designed once again by the Festival’s Graphic Designer, Erik Zimmerman, of White Spider, Inc. The theme’s message reflects the challenges of the 93rd Festival, and the Festival will be “Back” in 2021, and we will be ready to “Bloom.” “I wanted the design to be bright, vibrant, simple, and strong, while focusing on the longstanding tradition of The Bloom,” stated Zimmerman. The swirling shapes making up the blossom is a personal style that Erik has used in other illustrations throughout his career. The background is a washed overlay on protruding bands of color. The choice of bright pink and green was to create some pop and a feel of excitement. The title was inspired by the secondary applied font and was modified by hand to mimic the swirling style of the overall retro design.  Our 94th Shenandoah Apple Blossom Festival® will look much different. Festival fans need to understand that we are working and planning under a new set of rules, and will result in temporary changes for 2021. Current statewide restrictions on indoor and outdoor gatherings limit the Festival’s ability to plan major events like parades and the Midway in Old Town Winchester. Largescale indoor events will transition outdoors under multiple tents at the Frederick County Fairgrounds. The Festival will scale back ticket availability to comply with the Governor’s Forward Virginia Phase 3 requirements and participation limits. Event-goers should expect to follow CDC guidelines and mandates in order to participate in events. Specific changes to the Festival schedule will be available in the Festival’s What’s New for 2021 press release series which will be shared with Festival fans and the media in the coming weeks.
Event tickets will go on sale starting December 1, 2020. Tickets can be purchased in person at Festival Headquarters, by phone at (540) 662-3863, or through our new online ticketing system at www.thebloom.com. Make plans now to join us on April 23-May 2, 2021 as we get “Back in Bloom.” Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@sabf.org | www.thebloom.com Thomas “Tommy” F. Price Elected President for the 94th and 95th Shenandoah Apple Blossom Festival®6/22/2020
 The Shenandoah Apple Blossom Festival® Board of Directors unanimously elected Thomas “Tommy” F. Price to serve as the organization’s President for a two-year term beginning today, Monday, June 22, 2020. Price replaces now Past President, Barry Carper who served as President for the 92nd and 93rd Festivals.
Price has volunteered with the Festival for the past 42 years. He first started out as a Firefighters’ Parade marshal in 1978 and was primarily involved with firefighters-related events. Tommy served as Director of Firefighter’s Activities for two terms. When asked about his favorite memories, Price stated “I have really enjoyed escorting celebrities over the last 10 years.” Price added “I can’t say that I have a favorite memory; all are good memories, and I am sure the best memories are yet to come. I love the Festival and everything it stands for and enjoys working with the staff and volunteers. I look forward to following in the footsteps of all before me. It is important to keep the Festival spirit alive and going on for many more years to come.” Tommy and his wife Becky will celebrate 39 years of marriage later this month. They have two children, 30-year-old twins William and Sara. Tommy and Becky enjoy spending time with their three grandchildren, 1-year-old twins Liam and Adaline (William and wife Casey) and 4-month-old Noah (Sara and husband Kevin.) Price is a member of Clear Brook Presbyterian Church. Tommy is a lifetime member of the Clear Brook Volunteer Fire Co. where he has volunteered for 43 years and served as Fire Chief for 18 years. Keep the Apple Blossom spirit alive by celebrating in your home and support the Festival during these hard economic times. WINCHESTER, VA – Just like other local businesses and organizations, the Shenandoah Apple Blossom Festival® is struggling financially during the COVID-19 pandemic. Inclement weather had a devastating impact on Festival finances in 2018 and 2019, and the recent postponement of the 2020 Festival has placed our organization in uncertain times. Regardless of the situation, the Festival and its partners are resilient and stand committed to providing our loyal fans with opportunities to celebrate the arrival of spring and the beautiful apple blossoms – even it if means doing it from home this year. Join us on Saturday, May 2, 2020, at 1:00 pm, as the Shenandoah Apple Blossom Festival®, in partnership with Shenandoah University airs a two-hour Tribute Parade showcasing the Festival’s rich history and giving fans an opportunity to help the Festival through an online giving campaign. Supporters are encouraged to keep the Festival spirit alive by hosting a family social distancing parade party at home, decorating your homes in pink and green, dressing up in your best pink and green outfits, sharing your favorite Apple Blossom stories, photos, and videos on social media and inviting family and friends from out of town to tune in to the tribute parade on WDVM TV25 or stream the parade online at thebloom.com. Each year the Festival and its volunteers rely on ticket sales, sponsorship and merchandise sales to cover costs. The Tribute Parade celebration includes an opportunity to support the Shenandoah Apple Blossom Festival® financially through an online giving campaign. 2020 has proven to be financially disastrous, and we need your support as we make plans for 2021. Each year, the Festival provides a positive economic impact to our local economy and many local charities rely on Festival events to raise funds. These worthy organizations include local church youth groups, scouts, civic clubs and other non-profits. Without your support and generosity, we cannot guarantee future Festivals or the type of springtime celebration that we are normally accustomed to.
You may be asking, what should I expect if I tune in to watch the Tribute Parade on May 2? The Festival has years of parade video and photography along with candid celebrity interviews. Our Tribute Parade will include a mix of old and new footage packaged together that encompasses all things, Apple Blossom. How do I support the Festival during these hard economic times? We know that many organizations and businesses are hurting financially right now, and they are all deserving of your help. As a Festival that has been around for 93 years, we have touched the lives of millions of festival-goers over the years, and we want to be around at least another 93 years, but we cannot do it without your support. As you consider contributing, think about family and friends who have traveled to our community in the past to celebrate with us and ask them for $10, $20, $50 or $100 towards our cause. Ask your friends to form a team to raise funds for the Festival through our GoBloom account or mail in a tax-deducible contribution to the Festival office at 135 North Cameron Street, Winchester, VA 22601. All of these options are available, and we appreciate your support and generosity. The top fundraiser will receive a landscape makeover valued at $1,500 just before the next Festival in April 2021 compliments of our friends at C&J Lawn Care and Grand Feature Parade seats and catering for up to 10 friends. Even if you are unable to contribute towards our on-line giving campaign, we want you to enjoy the Tribute Parade on May 2 in the comfort and safety of your home. In uncertain times like these, we are all seeking normalcy and there’s nothing like celebrating 93 years of family, fun, and tradition that is the Shenandoah Apple Blossom Festival®.  Shenandoah Apple Blossom Festival® President, Barry Carper, is pleased to announce that former Washington Redskin-great, entrepreneur, and ESPN and the NFL Network analyst Joe Theismann will serve as Sports Marshal for the 2020 Festival and sponsored by Omps Funeral Home. Joe graduated in 1971 from the University of Notre Dame, where he received All-American honors in both Football and Academics. That same year, he was runner up to Jim Plunket for the Heisman Trophy balloting. Joe chose to begin his career with the Toronto Argonauts of the Canadian Football League after being drafted by the Miami Dolphins and Major League Baseball’s Minnesota Twins. A 12-year NFL veteran, Joe played in 163 consecutive games from 1974-1985 for the Washington Redskins and holds Redskin records for passing yardage (25,206), completions (2,044) and attempts (3,602). He was a two-time Pro Bowl selection and Pro Bowl MVP leading the Washington Redskins to a 27-17 victory over the Miami Dolphins in Super Bowl XVII. Joe was selected as the NFL’s Man of the Year in 1982 for his community service and dedication to the health and welfare of children. In 1983, he won the league’s Most Valuable Player Award, leading the Redskins to a second consecutive Super Bowl appearance. Joe Theismann’s career ended abruptly in 1985 after sustaining a badly broken leg during a Monday Night Football game against the New York Giants on national television. In 2003, he was inducted into the College Football Hall of Fame and in 2013 received the Walter Camp Football Foundation “Distinguished American” Award.  With every chapter of his life, Mr. Theismann evolved from athlete to the ultimate businessman. An Emmy award winning analyst, businessman and athlete, Joe utilizes his gifts, talent and high energy to share his strategies for handling unforeseen change.
Joe will release his book “How to Be A Champion Everyday” in July of 2020. In his new book, Joe shares his timeless wisdom with everyone, wisdom about how to succeed in life. Sprinkled with personal anecdotes, insightful observations about the world around us, and drawing on the examples of successful personalities throughout history, this book provides the guidance and spark for each one of us to improve our lives and achieve our dreams. Insider’s Note: Best chances for the public to see Joe Theismann: Partlow Insurance Sports Breakfast on Saturday, May 2 at 8:00 am and during the Glo Fiber Grand Feature Parade at 1 :30 pm on Saturday, May 2nd. A limited supply of Sports Breakfast tickets will be available at the Official Festival Store at 10:00 am on April 3rd. |
About UsThe Shenandoah Apple Blossom Festival®, Inc. is a 501(c)(3) not-for-profit organization dedicated to promoting the beauty of springtime and the apple blossoms in Virginia's Shenandoah Valley through events and initiatives that enhance community spirit and showcases our local agricultural heritage. Archives
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