Apple Blossom Celebrates Love in All Forms - Highlighting the Authentic Side of the Shenandoah Apple Blossom Festival®

‘Forever Apple Blossom Memories’ campaign will allow visitors of all ages to share their heartwarming Festival memory with the world.

WINCHESTER, VA – The Shenandoah Apple Blossom Festival® continues to draw visitors and locals alike to experience what the Festival has to offer. Led by passionate volunteers, the exuberant citizens of the City of Winchester and Frederick County literally paint the town pink and green to welcome springtime. For 92 years, the Shenandoah Valley has welcomed countless visitors from all parts of the country, and even the world to take part in our Festival. Historically, the Festival has been an amazing source of civic pride that showcases the Winchester-Frederick County community to the rest of the state and country.

Behind all of the festivities and grandeur, there are heartwarming memories and emotions that all began during Apple Blossom. This year, the 93rd Shenandoah Apple Blossom Festival® plans to showcase that Virginia is for Lovers® and that a large supply of that love is created in the heart of the Shenandoah Valley.


The ‘Forever Apple Blossom Memories’ campaign will kick-start marketing and awareness for the Festival through various social media posts and flyers alerting fans to go to thebloom.com to submit their Apple Blossom love stories on the new story submission page.

“Our organization is certain that the emotional and personal approach to marketing Apple Blossom will bring in new and older faces for 2020’s event,” Festival Executive Officer Brad Veach said. “The Shenandoah Apple Blossom Festival® was established by hardworking volunteers passionate about our community and to this day that fact still stands. By highlighting the stories of the Festival, we aim to market our homegrown community event from a deeper point of view.”

“The ‘Forever Apple Blossom Memories’ campaign is a great opportunity to share your fond, personal Apple Blossom stories with us.  Maybe you have a romantic love story where you met your significant other during a Festival event.  What about your child’s first carnival experience?   Remember that time you watched the parade with family and friends along one of Winchester’s historic streets? Or maybe you had one of those star-struck encounters with a guest celebrity.  If your story is meaningful to you, it’s important to the Shenandoah Apple Blossom Festival®.  Submitted essays are also encouraged to be accompanied by images or even videos.”
The Shenandoah Apple Blossom Festival® will delineate, fact check, and organize all stories and images. Content will be used with the permission of the writer and used for both social media marketing (Facebook, Twitter, and Instagram) and as advertising for events on a full-page ad in the Official Festival Program.

While the 2-week Festival is host to over 40 events, carnival rides, sweet and sticky candy apples, pie-making contests, two parades, and more—the Festival invites new visitors and veteran attendees to have a deeper understanding of what the Festival truly represents, and what exactly it means to the community. Behind the pink and green façade, there is an even more beautiful and authentic meaning and purpose to Apple Blossom.

You too can submit your piece of Apple Blossom history to the Love Story section and add your precious memories to our rich history. Whatever your story may be, however old, however recent, we want to hear it! Share your Apple Blossom love stories with the Shenandoah Valley, Virginia, and visitors from around the world!