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The 94th Shenandoah Apple Blossom Festival® will look much different due to COVID-19 restrictions. The Festival is working and planning under a new set of rules that will result in temporary changes for 2021. Current statewide restrictions on indoor and outdoor gatherings limit the Festival’s ability to plan major events. Many largescale indoor events will transition outdoors under multiple tents at the Frederick County Fairgrounds. The Festival will scale back ticket availability to comply with the Governor’s Forward Virginia Phase 3 requirements and participation limits. Event goers should expect to follow CDC guidelines and mandates in order to participate in events. Specific changes to the Festival schedule will be made available in the Festival’s What’s New for 2021 series of press releases in the coming weeks.
Winchester Radiologists Pumps and Pearls Ladies Party The Pumps and Pearls Ladies Party will take place on Monday evening, April 26, 2021 at 7:30 pm upstairs at Piccadilly's Public House & Restaurant (new location.) Tickets are only $80 ($100 in the past) and includes open bar, hors d’oeuvres, desserts, music, dancing, glamorous door prizes and the always popular - shoe contest. Winchester Radiologists Pumps and Pearls tickets go on sale December 1, 2020. Ladies Commonwealth Luncheon The Ladies Commonwealth Luncheon will take place on Friday morning, April 30, 2021 from 11:00 am to 1:00 pm upstairs at Piccadilly’s Public House & Restaurant (new location.) Ticket price for this event is $50. As the Festival’s premier professional woman-to-woman business event, invite your colleagues and make plans to attend this great networking event. Ladies Commonwealth tickets go on sale December 1, 2020. United Bank Bloomin’ Wine Fest The Bloomin’ Wine Fest will temporarily call the Frederick County Fairgrounds home in 2021. The new location includes plenty of space for attendees to spread out, indoor vendor spaces, large tents and plenty of parking. The Wine Fest will also expand to three days including Friday, April 23, Saturday, April 24 and Sunday, April 25, 2021. Beer gardens will also be available with domestic, hard cider and craft beer options. Due to COVID-19 restrictions, a limit of 900 tickets will be sold in four-hour tasting blocks. United Bank Bloomin’ Wine Fest tickets go on sale December 1, 2020. Tickets for select events can be purchased online at www.thebloom.com, at Festival Headquarters located at 135 N Cameron Street, Winchester, VA, or by calling (540) 662-3863. Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@thebloom.com | www.thebloom.com  Winchester, VA – The Shenandoah Apple Blossom Festival® is pleased to announce that Dave Sanderson will speak at the Valley Health Business at the Bloom event on April 28, 2021 at the Frederick County Fairgrounds. Sanderson is visiting his hometown today to launch his new book, God Gives You The Lesson When You Are Ready, and as part of his book launch, we are excited to introduce Dave Sanderson as our guest speaker for next year’s 94th Festival.
On January 15, 2009, Sanderson had a life-changing experience onboard US Airways Flight 1549 when the flight crashed into the Hudson River en route from New York City to Charlotte, NC, often referred to as “The Miracle on the Hudson.” Dave’s book, Moments Matter, details the lessons learned from the Miracle on the Hudson and how one defining moment can create a lifetime of purpose so you can create your own flight plan for your future! After nearly thirty-five years in sales and sales leadership with roles in companies such as ADP, Peoplesoft, KPMG and Oracle, Dave founded his executive coaching and personal leadership firm Dave Sanderson Speaks International in January 2014. In 2018, Sanderson was named one of the top 100 Leadership Speakers by Inc.com. Dave is a sought-after International speaker, he works with established and emerging leaders to help them find their DISTINCT ADVANTAGE, aligning with their purpose through employing their personal leadership skills, igniting their performance through focused execution, resourcefulness and gratitude. Dave hosts a daily show on the Alexa platform on Amazon through his Daily Flash Briefing, “Voice of Personal Leadership,” sharing lessons and strategies on personal leadership he has learned and employs so others can be inspired to utilize their personal leadership skills to become the servant leader we all are meant to be. Sanderson is a faculty member with Dominique Wilkins, Don Barden, Brittany Tucker and Steve Nedvidek at the Leadership Mindset Series based in Atlanta, GA. Dave knows that a true leader understands that support from others can provide the tools needed to be an even stronger role model. He has recently rolled out an online course, Cultivating Personal Leadership, in which Dave shares the best strategies he has learned from some of the greatest leaders he personally met, studied under, and implemented in his life to become a top producer, sought out speaker, author, and entrepreneur. Sanderson grew up in Frederick County where he graduated from James Wood High School. Dave continued his education and is an alumnus of James Madison University in Harrisonburg, VA. Dave and his wife Terri reside in Charlotte, NC and they have four children: Chelsey, Colleen, Courtney and Chance. Tickets to the Valley Health Business at the Bloom will go on sale starting December 1, 2020. Tickets can be purchased in person at Festival Headquarters, by phone at (540) 662-3863 or through our new online ticketing system at www.thebloom.com. Make plans now to join us on April 23-May 2, 2021 as we get “Back in Bloom.” Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@sabf.org | www.thebloom.com Limited Tickets to Events
The Festival will scale back ticket availability to comply with the Governor’s Forward Virginia Phase 3 requirements and participation limits. Event-goers should expect to follow CDC guidelines and mandates in order to participate in events. Indoor events will be limited to 50% posted occupancy or 250 people, whichever is less. Outdoor events will be limited to 1,000 people which includes Festival volunteers, entertainment, vendors, and ticketholders. Due to the limited number of tickets, the Festival expects most events will sell out quickly. If you plan to attend specific events, buy your tickets early. New Online Ticketing System The Shenandoah Apple Blossom Festival® will launch a new online ticketing system starting Tuesday, December 1, 2020. Event tickets can be purchased at www.thebloom.com, by phone, or at Festival Headquarters starting December 1. With our new system, ticket holders can purchase tickets by one of the following methods:
Tickets will include a unique code that will be scanned as ticketholders enter events. In addition, the Festival will not mail paper Ticket Order Forms. Instead, past ticketholders will receive a postcard by mail in the coming days with instructions on how to purchase 2021 tickets. Frederick County Fairgrounds Major Festival events will be moved to the Frederick County Fairgrounds in 2021. COVID-19 limitations on indoor spaces require the Festival to resort to outdoor venues for many largescale events. Future press releases will highlight event details slated to take place at the Frederick County Fairgrounds. Part Two of the Festival’s What’s New at the 2021 Bloom press release series will be distributed on Friday, November 20, 2020, at 12:00 Noon. Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@sabf.org | www.thebloom.com   Winchester, VA – It is impossible to overlook the trials, tribulations, and uncertainties of 2020. Surely we all wish to forget certain parts of the year that was affected by a worldwide pandemic which caused havoc and raised fear. Fittingly enough, the 2020 Shenandoah Apple Blossom Festival® theme “Forever Apple Blossom” will go down as one of the most appropriate and inspirational messages in Festival history. It was and continues to be a message of hope that rose above the panic, anxiety, and insecurities that resulted from the COVID-19 pandemic. With a new year, we are promised a fresh start. In 2021 the Festival will be “Back in Bloom.” This uplifting theme will resonate far and wide as we plan out our favorite springtime celebration. The tradition of Festival themes has become an annual ritual that warrants its own celebration. The unveiling of the theme and its unique artwork represents the official kickoff for the new Festival and is the foundation for building momentum through the unveiling of newsworthy events and special guest details throughout the winter and early spring months leading up to the start of the Festival. The 2021 theme artwork was designed once again by the Festival’s Graphic Designer, Erik Zimmerman, of White Spider, Inc. The theme’s message reflects the challenges of the 93rd Festival, and the Festival will be “Back” in 2021, and we will be ready to “Bloom.” “I wanted the design to be bright, vibrant, simple, and strong, while focusing on the longstanding tradition of The Bloom,” stated Zimmerman. The swirling shapes making up the blossom is a personal style that Erik has used in other illustrations throughout his career. The background is a washed overlay on protruding bands of color. The choice of bright pink and green was to create some pop and a feel of excitement. The title was inspired by the secondary applied font and was modified by hand to mimic the swirling style of the overall retro design.  Our 94th Shenandoah Apple Blossom Festival® will look much different. Festival fans need to understand that we are working and planning under a new set of rules, and will result in temporary changes for 2021. Current statewide restrictions on indoor and outdoor gatherings limit the Festival’s ability to plan major events like parades and the Midway in Old Town Winchester. Largescale indoor events will transition outdoors under multiple tents at the Frederick County Fairgrounds. The Festival will scale back ticket availability to comply with the Governor’s Forward Virginia Phase 3 requirements and participation limits. Event-goers should expect to follow CDC guidelines and mandates in order to participate in events. Specific changes to the Festival schedule will be available in the Festival’s What’s New for 2021 press release series which will be shared with Festival fans and the media in the coming weeks.
Event tickets will go on sale starting December 1, 2020. Tickets can be purchased in person at Festival Headquarters, by phone at (540) 662-3863, or through our new online ticketing system at www.thebloom.com. Make plans now to join us on April 23-May 2, 2021 as we get “Back in Bloom.” Media Contact: Bradley S. Veach, Executive Director Shenandoah Apple Blossom Festival 135 North Cameron Street, Winchester, VA 22601 (540) 662-3863 | bveach@sabf.org | www.thebloom.com |
About UsThe Shenandoah Apple Blossom Festival®, Inc. is a 501(c)(3) not-for-profit organization dedicated to promoting the beauty of springtime and the apple blossoms in Virginia's Shenandoah Valley through events and initiatives that enhance community spirit and showcases our local agricultural heritage. Archives
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