What’s New at the 2021 Bloom – Part One!

Limited Tickets to Events
The Festival will scale back ticket availability to comply with the Governor’s Forward Virginia Phase 3 requirements and participation limits. Event-goers should expect to follow CDC guidelines and mandates in order to participate in events.  Indoor events will be limited to 50% posted occupancy or 250 people, whichever is less.  Outdoor events will be limited to 1,000 people which includes Festival volunteers, entertainment, vendors, and ticketholders.  Due to the limited number of tickets, the Festival expects most events will sell out quickly.  If you plan to attend specific events, buy your tickets early.

New Online Ticketing System
The Shenandoah Apple Blossom Festival® will launch a new online ticketing system starting Tuesday, December 1, 2020.  Event tickets can be purchased at www.thebloom.com, by phone, or at Festival Headquarters starting December 1.  With our new system, ticket holders can purchase tickets by one of the following methods:

• Purchase online and print tickets at home
• Purchase tickets at Festival Headquarters and receive a printout of your tickets
• Purchase tickets by phone. Tickets will be printed and mailed or emailed to you

Tickets will include a unique code that will be scanned as ticketholders enter events.  In addition, the Festival will not mail paper Ticket Order Forms.  Instead, past ticketholders will receive a postcard by mail in the coming days with instructions on how to purchase 2021 tickets.

Frederick County Fairgrounds
Major Festival events will be moved to the Frederick County Fairgrounds in 2021.  COVID-19 limitations on indoor spaces require the Festival to resort to outdoor venues for many largescale events.  Future press releases will highlight event details slated to take place at the Frederick County Fairgrounds.

Part Two of the Festival’s What’s New at the 2021 Bloom press release series will be distributed on Friday, November 20, 2020, at 12:00 Noon.

Media Contact:

Bradley S. Veach, Executive Director
Shenandoah Apple Blossom Festival
135 North Cameron Street, Winchester, VA 22601
(540) 662-3863 | bveach@sabf.org | www.thebloom.com