96th Festival Theme Announcement
Live. Love. Bloom.
Winchester, VA – The unveiling of the 96th Shenandoah Apple Blossom Festival® annual theme and its unique artwork represents the official kickoff of the Festival every November. The theme announcement is the foundation for building momentum through the unveiling of newsworthy events and special guest announcements throughout the winter and early-spring months that lead up to the Festival which takes place next year on April 28 to May 7, 2023.
Sharen Gromling, Festival President states, “The theme’s inspirational message consists of three simple, short verbs that reflects the love our community has for this nearly 100-year tradition of celebrating the Bloom. It is an easy to remember, simplistic theme that is filled with energy and action - Live. Love. Bloom. In short, the theme inspires us to Live Fully, Love Deeply, and Bloom Forever.”
The 96th theme is once again designed by the Festival’s talented graphic designer, Erik Zimmerman, of White Spider, Inc. In describing the theme design and inspiration, Zimmerman states, “I wanted the artwork for the 96th theme to be as simple and as powerful as the title "Live. Love. Bloom". A clean and bold design, incorporating traditional colors along with a splash of something different to provide complimentary impact and Festival energy. Typically, the logo is a simpler version of the program cover, however this year the logo came first, and they mimic each other almost identically with a strong design. The program cover only shows a slight modification to the logo art, along with a halftone blossoms background for a little depth and flare.”
Event ticket sales will be announced at a later date. Tickets can be purchased in person at Festival Headquarters located at 135 North Cameron Street, by phone at (540) 662-3863 or through our online ticketing system. Make plans now to join us for the 96th Shenandoah Apple Blossom Festival® on April 28 through May 7, 2023.
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The Shenandoah Apple Blossom Festival®, Inc. is a 501(c)(3) not-for-profit organization dedicated to promoting the beauty of springtime and the apple blossoms in Virginia's Shenandoah Valley through events and initiatives that enhance community spirit and showcases our local agricultural heritage.