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  • April 24 - May 3, 2026
  • Winchester, Virginia
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Rocky Bleier, Steeler Super Bowl Champion Running Back, Wounded Warrior to be a Special Sports Guest of the Festival

3/29/2024

 
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​Sharen Gromling, president of the Shenandoah Apple Blossom Festival® is honored to welcome a man of courage, on and off the field, Rocky Bleier, Pittsburgh Steeler and War Hero, as a guest at the 97th Festival.  

Just as Pittsburgh Steelers running back, Rocky Bleier, was about to wrap up his rookie season in 1968, a teammate called him over to the table the team reserved for fan mail. The former Notre Dame standout was surprised. He was not a high NFL draft pick or a well-known player and, in a few months with the team, had yet to receive any letters of support. When he opened the envelope, though, he realized that was still the case: In his hand was a notification that he had been drafted by the U.S. Army, which was immersed in the Vietnam War. He was due to report the next day. In combat the next year, he suffered grisly injuries that would reshape his life, but improbably, not nudge him off course. Bleier's military service was commemorated in the Pentagon’s Wounded Warrior corridor.

The football player turned soldier turned injured veteran fought his way back to a professional football career that spanned more than a decade and included winning 4 Super Bowls alongside running mate Franco Harris and QB Terry Bradshaw. He was also the recipient of the George Halas Award in 1975, which is awarded to a player, coach or staff member who overcomes the most adversity to succeed. At the time of his retirement, he was the Steelers’ fourth all-time leading rusher. In turn, he has used that story to inspire countless others not to yield in the most difficult circumstances, and he has donated time and energy to helping veterans like him reacclimate to the jarringly different lives they faced when they returned home. 

Rocky is a member of the Congressional Committee for the 50th Anniversary of the Vietnam War and the Purple Heart Foundation. He is an active board member of the Warriors to Citizens Foundation, which is devoted to helping soldiers, police, fire, EMTs and their families recover from the psychological harm caused by career induced stress. Rocky also serves on the board of The National Flag Foundation that was founded to honor and respect our nation’s greatest symbol, the Flag of the United States of America. Rocky started the Rocky Bleier Golf Tournament to support Veterans Village in Appleton, Wisconsin. Rocky was born in Appleton, Wisconsin and currently lives in Pittsburgh, PA, with his wife Jan.

Rocky will be attending Festival events, including the Coronation, presented by Morgan Orthodontics.  He will then ride through Winchester’s historic streets in the Hang 10 Car Wash Firefighters’ Parade, May 3, at 5:30 p.m. and the Glo Fiber Grand Feature Parade on Saturday, May 4, at 1:30 p.m. Rocky will be a guest speaker at the Partlow Insurance Sports Breakfast at the Tolley Dental Zone in the James R. Wilkins, Jr. Athletic and Event Center on the campus of Shenandoah University. 
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    The Shenandoah Apple Blossom Festival®, Inc. is a 501(c)(3) not-for-profit organization dedicated to promoting the beauty of springtime and the apple blossoms in Virginia's Shenandoah Valley through events and initiatives that enhance community spirit and showcases our local agricultural heritage.

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​Shenandoah Apple Blossom Festival®
135 North Cameron Street 
Winchester, VA 22601
Office (540) 662-3863​
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​​The Shenandoah Apple Blossom Festival®, Inc. is a 501 (C) (3) not-for-profit organization dedicated to promoting springtime in Virginia's Shenandoah Valley through events and initiatives that enhance community spirit, showcase our local history and agricultural heritage, provide educational opportunities for our youth, promote tourism, and support charitable organizations.
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  • Home
  • Events
  • Celebrities
    • 2025 Celebrities
    • Past Celebrities
    • Sports Breakfast Hall of Fame
  • Stay and Play
  • News
  • Sponsor
    • 2025 Sponsors >
      • Major Sponsors
      • Title Sponsors
      • Media & Beverage Sponsors
      • Corporate Suites Sponsors
      • Event Sponsors
    • Become a Sponsor
  • Media
    • Photographers
    • Videos
  • Festival Info
    • FAQs
    • Applications
    • Festival Publications >
      • Souvenir Program
      • Tabloid
    • Support the Festival >
      • Apple Club
      • Membership
      • Volunteer
    • Contact
    • History
    • Links
  • Miss Apple Blossom
  • Vanity Plates
Picture
135 North Cameron Street
Winchester, VA 22601
(540) 662-3863